A Top-Tier Resource for SMS Marketing
Check out what our team of marketing experts have to say on everything from SMS strategies to small business tips.
B2B SMS Marketing: The Guide to Business Texting
Emails and calls alone aren't enough for today's businesses. Emails often go unread, calls get ignored, and delays slow down workflow. B2B SMS marketing offers the option of instant and accurate messaging, delivering messages directly and speeding up decision-making....
25 Business Thank You Messages to Show Appreciation
In the world of business, a simple 'thanks' can create a lasting impression. The relationship with customers, partners and supporters deepens by showing appreciation. At one time, a business thank you message proved that you give importance to those who help your...
MMS Marketing: Complete Guide to Boost Engagement
Businesses today face one major challenge—capturing attention in a crowded digital space. Whether it is email, social media or SMS, all have their own importance. But MMS marketing has created a highly effective option for brands that allows them to stand out and be...
SMS vs MMS: What’s the Difference and When to Use Each?
Text messaging is still considered a super strong communication channel for building a direct relationship with customers. Businesses rely on text messaging — everything from sending small reminders to large marketing campaigns. Yet many decision-makers still wonder:...
SMS vs. Email Marketing: Which Is More Effective?
In the ever-changing digital marketing world, SMS and email marketing have proven their value. Both are direct, measurable, and cost-effective, but their approach to delivering the message is completely different. The decision of choosing between SMS vs email...
Beyond Automation: Using Generative AI to Humanize Customer Outreach
For decades, the debt collection industry has operated on a fundamental, and seemingly unavoidable, trade-off: sacrifice efficiency for empathy, or empathy for efficiency. The prevailing wisdom suggested you couldn’t have both. Aggressive, high-volume tactics might...
The ROI of AI: Calculating the True Value of an Intelligent Collections Platform
In the debt collection industry, the margins are tight, regulations are unforgiving, and efficiency is the name of the game. For decades, the formula for success has been a delicate balance of agent skill, dialer technology, and legal diligence. But that formula is...
7 Telltale Signs You’ve Outgrown Your Legacy Collections Software
Remember the days when the loudest sound in a collection agency was the hum of servers and the frantic clicking of a mechanical dialer? For its time, that technology was revolutionary. It powered agencies for decades, and many of the core platforms from that era, the...
5 Ways to Boost Conversion Rate Using Email and SMS Together
Multi-channel marketing has become essential for businesses that want to grow efficiently. Users switch devices all the time – mobile, laptop, or apps. In such a situation, just one marketing channel will not work. That’s where the power of combining email and SMS...