Understanding SPF: A Guide to Email Authentication

Understanding SPF: A Guide to Email Authentication

What is SPF? As email continues to be one of the most commonly used pathways of communication for businesses, it’s important to understand the components of an effective email. One of the fundamental components of a trustworthy and secure email is the use of...
8 Ways SMS Marketing Can Boost Revenue

8 Ways SMS Marketing Can Boost Revenue

 Introduction An increase in revenue is one of the most common goals of any marketing efforts. With SMS marketing, achieving a higher revenue has never been easier. With the ability to reach your customers in seconds, text messages are an effective and easy to use...
SMS for Abandoned Cart Recovery in E-commerce

SMS for Abandoned Cart Recovery in E-commerce

Why are Customers Abandoning Carts? E-commerce has revolutionized the way we shop. With just a few clicks, we can buy anything from anywhere in the world. However, despite the convenience that e-commerce provides, there is still a major challenge that businesses face:...