Apr 4, 2023 | Email-Marketing, How to, lead generation
Email Marketing Introduction Email marketing is a popular and effective marketing tool to use to engage with your audience as well as to increase revenue. However, in order to be effective you will need to properly time your email campaigns. In this post we...
Mar 28, 2023 | SMS, SMS Marketing
What is SMS Marketing? As a business owner it’s critical to always be looking for new and effective ways to reach your audience. While email marketing and social media can be effective, there’s another tool you might be overlooking: text message marketing. SMS, also...
Mar 28, 2023 | Customer Service, Email-Marketing, How to, lead generation, SMS, SMS Marketing
Marketing Introduction Marketing is one of the most critical components to a company’s success. Creating a strong marketing plan is no easy task, and can seem daunting at first. A strong team of marketers, clear goals, and the right tools to reach your goals are...
Mar 27, 2023 | SMS, SMS Marketing
What is A/B Testing? A/B testing is a technique used in marketing and advertising to compare two versions of a webpage, ad, or other digital asset to determine which one performs better. In A/B testing, two variations (A and B) of the same asset are presented to...
Mar 20, 2023 | SMS, SMS Marketing
What is an SMS Keyword? An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it’s important to choose a keyword...
