Sales Text Message
Text messaging is the primary channel for communication used by people worldwide, so you can ensure that your sales text message gets there, gets opened, and gets action.
What is text message for sales?
SMS for sales is a technique that uses text messaging to send business information to customers, of course with the customer’s consent. These kinds of short messages are designed to get customers to take action on your product or service.
Most companies use a form of calling their customers, hoping that they pick up. SMS is like voice calling and emailing mixed, meaning you can write out the perfect message and reach them on their phone.
Including text messages in your sales process is a sure way to drive traffic and convert customers, especially when you need to give them that last little nudge toward making a purchase. Try addressing the person by their name and letting them know who sent the message for the best results.
Why use SMS for sales?
SMS for sales is an effective marketing strategy that you can use to attract and nurture leads. What’s more, SMS messages receive an average open rate of 45%, while email gets just 8%.
Sales texts offer a range of benefits that make them a valuable tool for marketers. The speed and ease of text messaging make it a practical and efficient way to communicate with customers. Sales texts are not only read frequently but also have a personal touch that can enhance brand awareness and customer engagement. The brevity of text messages ensures that the information is conveyed concisely, making it more likely to capture the attention of recipients.
Personal
SMS marketing software allows you to personalize text messages with your customers’ names and information so that each text is unique and personal. By initiating communication through personalized texts, businesses can create a more engaging and tailored experience for their contacts, ultimately enhancing the level of personalization in their sales interactions.
Diverse
There are many ways other than sales that you can use SMS to enhance your customer outreach. You can use texting to send reminders, promotions, recruiting, and more. Include texting in your business operations
Immediate
Your text messages are sent as soon as you hit the send button, so you can inform customers about discounts, sales, and events as soon as they are live. Unlike email, many phone users have text notifications turned on; therefore, they’ll likely give your message a look as soon as it hits their inbox.
Automation
With traditional text messaging, you can’t automate messages whenever somebody texts you. However, with the proper text marketing service, you can easily configure auto-responses when your users text your number. This hands-off approach makes it simpler to manage your marketing campaigns so that you don’t need to reply to every individual message.
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Who can use SMS for sales?
SMS is one of the most effective ways to establish direct and personal connections with your customers. Discover just a few of the ways that you can engage your audience with text messaging for your sales initiatives.
One-on-one conversations
Text messaging is a convenient approach to communicating with prospects in a personalized manner. Cloud Contact AI frequently helps sales teams use consent-based texting to have meaningful discussions with leads.
Non-traditional sales channels, such as SMS, are necessary to break through the noise and boost reaction and engagement.
Appointment reminders, confirmations, renewal warnings, and payment verification can all be sent by SMS to boost conversion rates.
Follow up
Demos or other sorts of consultations are used by many B2B companies and consumer-facing service providers to persuade prospects to cooperate with them. The appointment, however, is only one half of the puzzle.
After completing the demo with potential prospects, SDRs must follow up with them. Checking in with your contacts by text message is a subtle yet effective way to go about it. Timing is crucial when using text messaging in the sales process. After chatting with a prospect, messaging them results in a lead conversion rate that is more than twice as high as the average, according to one study. By allowing customers to reach out and ask questions via text, businesses can create a more relaxed and convenient communication environment.
Timing plays a critical role in leveraging text messaging for successful sales outcomes. Engaging with a prospect through chat and following up with a well-timed text message can significantly boost lead conversion rates, as evidenced by a study showing a conversion rate over twice the average. Moreover, a key takeaway from the study is the intriguing revelation that initiating text communication before engaging in verbal conversations with leads can lower your conversion rate. This underlines the nuanced impact of text messaging on sales conversions and highlights the strategic advantages of leveraging this communication channel effectively.
Surveys
To engage your audience, you must know what they want. Getting to know your target market is best done by identifying their most pressing problems and figuring out how you can pinpoint their issues and provide a solution.
Encourage opted-in leads and customers to fill out a short survey via a text message. Surveys are a quick and simple way to discover your customers’ and prospects’ most critical problems.
Schedule meeting
Do you have any prospects you’ve talked to on the phone and everything went great, but you’ve had trouble hooking up to schedule follow-up meetings? Well, you’re not the only one.
Although reconnecting seems hopeless, give text messaging a go – just make sure that you have their consent first.
Suppose you finally managed to score a meeting or demo with that lead. Congrats! Verify the meeting by sending a short text message to the person to ensure that they didn’t back out.
Support
Let your customers know that you’re free to answer any questions via text. With texting, you can ease some of the pressure involved with calling and allow your customers to text you on their own time. Embracing texting as a primary form of communication can address the common challenges associated with cold calls. Texting empowers recipients to open, read, and respond to messages at their convenience, putting them in control of the interaction. This approach not only aligns with the audience’s communication preferences and busy schedules but also fosters a more comfortable and receptive environment for delivering sales messages.
Don’t Let Texting Go Cold
As it stands, cold texting – or sending SMS without prior consent – is illegal. To warm up your texting strategies instead of cold texting, you can implement the following techniques:
Opt-in List – One effective way to warm up texting strategies is to build an organic SMS subscriber list through customer-initiated interactions. By promoting the texting number and encouraging customers to reach out first, businesses can establish consent and enhance the customer experience. Utilizing opt-in forms in online and physical settings can generate more sign-ups and provide customers with a clear choice to receive SMS communications.
Let them Provide Contact Info – Utilize opt-in forms to generate more sign-ups. These can either be offered online like a call to action or in physical forms where customers can provide their phone numbers.
During Signup – Incorporate opt-ins into existing sign-up processes. Whenever customers input their phone numbers, include a checkbox explicitly stating that they give your business permission to contact them via SMS.
Use Specific Verbiage – Integrating specific verbiage and keyword prompts can empower customers to opt-in to marketing texts actively. Following up with confirmation messages validates their choices and fosters a positive relationship. Converting social media followers and email subscribers into SMS subscribers can expand the reach of text-first sales approaches and create a more integrated communication strategy.
Make Full Use of Social Media – Convert your social media followers or email subscribers into SMS subscribers. Provide an option for those who follow you on social media or subscribe to your email campaigns to opt into text messaging.
Ways to Opt-out – Offering opt-out options and ensuring transparent communication about subscription choices can build trust with customers and promote long-term engagement. By staying compliant with telecommunications regulations and following best practices, SMBs can not only maintain a loyal SMS subscriber base but also avoid potential fines and penalties.
Telecommunications Regulations – Stay compliant with the Telephone Consumer Protection Act (TCPA). Following an eight-step compliance checklist will ensure you adhere to the regulations set forth by the TCPA. Complying with these laws not only helps you maintain your SMS subscriber base but also helps you avoid fines and penalties associated with non-compliance.
Send a sales text message in minutes
You don’t need an API to send text messages; you can use Cloud Contact and skip all developer-geared API requirements. For example, on CCAI, all you need to do is create an account, upload contacts, and send messages – and best of all, it’s free and doesn’t require a credit card.
How to send a sales SMS
Cloud Contact AI offers a 14-day free trial period so that you can test all of the unique features and see if CCAI is a right fit for you.
1. Sign up on CCAI
Create your free Cloud Contact AI account.
2. Upload Contacts
Select Contacts in the left-hand menu and upload contacts one-by-one or as a group in CSV format.
3. Create a campaign
Click SMS in the menu and craft your perfect text message reminder.
4. Support
Need help getting set up? Shoot us an email; we are happy to assist you!
SMS for sales templates
Below, we’ve included 4 templates that you can get started with today. Although these generic examples apply to a wide range of businesses, make sure that the messaging aligns with your company. These templates serve as a solid foundation for your SMS sales communication strategy and can be made more effective through personalization to match the customer and brand.
Welcome message
Thanks for joining {company}. We are ready to help you find the right {product}. Reply to this message if you have any specific questions.
Post-event
{name}, it was great to chat with you this weekend at the event! I wanted to offer you an exclusive discount for signing up. Click the link to view your deal: {link}
Follow up
Hi {name}, it’s {your name} from {company}. I wanted to connect and see if you’re still interested in {product}. Let me know if you have any questions.
Post-call
{name}, it was great chatting with you. Feel free to just text me if you have any questions. I’m more than happy to help in any way I can. – {your name}
SMS Sales FAQs
Having trouble getting started? Check out some frequently asked questions that will help clear up any confusion.
How much does it cost to send an SMS message?
Text messaging is one of the cheaper methods for customer communication. On Cloud Contact, it costs $2 per phone number per month and in addition, users can generate as many phone numbers as they need.
It costs users $.03 per outgoing and incoming text message. The cost to make a phone call on CCAI is $.02 per minute.
Messages are billed on a pay-as-you-go basis.
How often can I text my audience?
The last thing you want to do is annoy your customers. Some customers might get angry if you overload their inbox with messages; therefore, you should let your people know how often you intend to message them before sending them texts in regards to collections.
According to our experts, and from our own testing, we’ve found that you get the most engagement when you limit your text messages to about 1-2 times per month.
Get Started with Sales Texting
Create an Account
Choose a Number
Upload Contacts
