Text Marketing for Real Estate Agents
Grow your real estate business and generate more leads by sending texts about listings, viewings, meetings, and more on CCAI’s all-in-one communication platform.
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What you can do with CCAI
Transform your real estate business and turbocharge lead generation with the power of SMS messaging. By leveraging CCAI’s all-in-one communication platform, you can effortlessly connect with clients on the communication channel they use most – text messages. Did you know that on average, more than 75% of text messages get opened within the first 15 minutes of being sent? This means that by sending texts about listings, viewings, meetings, and more, you can ensure that your messages are seen and acted upon promptly.
SMS messaging has revolutionized the way real estate agents connect with potential buyers, offering a streamlined approach to sharing vital information about new property listings. Our user-friendly platform empowers you to effortlessly send automated texts that deliver real-time updates directly to your clients’ mobile devices. Say goodbye to concerns about emails getting lost in cluttered inboxes or notifications going unnoticed. With SMS alerts, your clients will always be among the first to learn about exciting opportunities.
Research and testing by our experts have revealed that maintaining consistent engagement with your audience through 1-2 monthly text messages is key. However, it is equally crucial to introduce yourself or your company in these messages. Establishing a clear sender identity ensures that recipients immediately recognize the message source, fostering effective communication and potentially boosting response rates. Remember, while finding the right frequency is essential for engagement, don’t underestimate the importance of creating a strong and impactful connection with your audience by introducing yourself or your company in your text messages.
But it doesn’t stop there. Our realtor-focused features take your SMS communication to the next level. Enjoy the convenience of 2-way real-time messaging, allowing you to engage in seamless conversations with clients, answering their questions and addressing their concerns promptly. Scheduled messages ensure that your notifications are sent out at the exact right time, maximizing the chances of capturing your clients’ attention. And with keywords, you can effortlessly filter and target specific groups, ensuring that your messages reach the right audience at the right time.
Reminders and Support
Send your customers reminders about meetings and answer questions in real-time.
Recruiting Agents
Connect with job leads and send interview reminders for quick and easy on-boarding.
Maximize Sales
Leverage SMS to collect and nurture leads, helping you find new clients and sell faster.
Retaining Customers
Text messaging is an effective tool for real estate professionals to retain and engage clients, provide helpful content, and share information about increasing home value. By utilizing real estate SMS marketing, realtors can effectively communicate with their clients and enhance their overall experience.
To retain and engage clients, real estate agents can use text messaging to stay in touch and build a strong relationship. Sending personalized messages to clients can make them feel valued and appreciated. Messages such as “Just wanted to check in and see how you’re doing with your home search. Let me know if there’s anything I can assist you with!” can keep clients engaged and ensure they know you are available to help them.
Providing helpful content via text messages can also contribute to client retention. Sharing informative articles, tips, and resources related to home buying or selling allows you to position yourself as a knowledgeable and reliable real estate professional. For example, you can send messages like “Here’s a helpful article about increasing your home’s value through simple renovations. Let me know if you find it useful!” This not only demonstrates your expertise but also offers value to your clients.
By leveraging the speed, efficiency, and high response rates of text messaging, agents can effectively retain and engage clients, provide valuable content, and share information about increasing home value. Using SMS in the real estate industry extends to generating new leads, closing more sales, and facilitating quick and responsive client communication. This method of communication, being less intrusive with buyers and sellers, allows brokers and brokerages to send property information, updates, appraisal offers, appointment booking requests, and reminders.
Benefits of SMS for Real Estate
High Open Rates
Up to 98% open rates and 45% response rates
Cost-effective
Competitive rates of $.03 per SMS message
Time-saver
Reach thousands of potential buyers in seconds
Start reaching clients with SMS
We make it fast, easy, and affordable to send compliant SMS, Email, and Voice campaigns.
Realtor-focused Features
We make connecting with your clients easy. Our powerful features are designed to help you reach your clients at the exact right time and fully maximize your sales potential.
2-way real-time messaging
Engage in 1-on-1 conversations with your customers and answer questions quickly, whether that be about pricing or the square footage of a house. Whether they have questions about pricing or need information about the square footage of a house, you can provide quick and accurate responses, ensuring that your clients feel supported and informed.
Multi-number
Have multiple office locations? Generate unlimited area-code specific phone numbers and reach your customers based on their region.
Scheduled messages
Schedule messages in advance to ensure that your clients are reminded about upcoming viewings and open houses. Ensuring that your clients receive timely reminders about upcoming viewings and open houses is a good way to maintain engagement. This feature helps reduce the likelihood of missed appointments and enhances the overall client experience.
Keywords
Let your customers text you with a keyword of your choice to make opting in quick and easy.
Ready-to-use Templates
Leverage our pre-built templates or create your own.
Listing Price Change
Hi {Name}, the house you were interested in at {House address} has just dropped from {Original Price} to {New Price}. Are you interested in placing an offer? Feel free to give me a call!
Open House Announcement
Hi {Name}, we have an open house coming up on {Date} at {House Address}. We will be accepting offers at that time. Let me know if you have any questions in the meantime.
Follow Up
Hi {Name}, thanks for attending our open house on {Date} at {Home Address}. Please reach out if you have any questions about the property and I would be happy to assist.
New Listing
Hi, it’s {Your Name} from {Company}. We have a new listing that just became available that I think would be a perfect fit for your family. Check it out here: https://ccai.io/1223
Frequently asked questions
Real estate agents around the world rely on SMS to help them reach their monthly quotas. Our team is dedicated to your success and is ready, willing, and able to help every step of the way.
How much does it cost to send an SMS for realtors?
On CCAI, it costs users $2 per phone number per month. Users have the ability to create unlimited numbers.
It costs users $.03 per outgoing and incoming SMS message. The cost to make a phone call on CCAI is $.02 per minute.
Users pay on a pay-as-you-go basis.
How often can I send texts?
The last thing you want to do is annoy your customers. Some customers might get angry if you overload their inbox with messages; therefore, you should let your people know how often you intend to message them before sending them texts.
According to our experts, and from our own testing, we’ve found that you get the most engagement when you text your audience between 1-2 times per month.
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