SMS marketing services has rapidly risen to prominence as one of the most effective marketing channels. Discover a variety of SMS marketing statistics in this article that will get you excited about starting your SMS journey.
SMS marketing has emerged as a highly preferred and effective communication channel for customer engagement compared to other methods such as emails. This is largely due to the ubiquity of smartphones, with statistics showing that 81.6% of Americans owned a smartphone as of 2023, ensuring businesses have almost instantaneous access to a large portion of their customer base.
The effectiveness of SMS in engaging customers is underscored by its impressive open rates and response times. While emails typically have an open rate of 20%, SMS campaigns boast an open rate of 98%. Additionally, the response rate for SMS is significantly higher, with 45% of text messages receiving a response, in stark contrast to the 6% response rate for emails. Not only do more people open and respond to text messages, but they also do so much quicker—with the average response time for an SMS being 3 minutes, compared to 90 minutes for email.
Furthermore, customer preferences reinforce the superiority of SMS as a communication channel. According to recent data, almost half (48%) of customers stated that they prefer to be contacted by businesses via text message over any other channel. This preference is likely influenced by the convenience and accessibility of text messaging, as Americans check their phones on average 96 times a day.
While it’s unlikely that these numbers will hold up in every case, if you avoid these common mistakes and follow our best practices, you will greatly boost your odds.
Individuals can easily get started with text marketing in just 10 minutes by following a few simple steps. To try it out for free, the process involves signing up for an SMS marketing service, creating an account, and setting up your first campaign. Many SMS marketing platforms offer free trials that allow users to explore the features and functionality of the service before committing to a subscription. By taking advantage of these free trials, individuals can quickly gain hands-on experience with text marketing and determine if it is the right fit for their needs.
20 SMS marketing statistics
1. 96% of text messages get opened
2. Most text messages are opened in the first 3 minutes
3. 48.7 million people chose to receive business SMSes in 2020
4. 66% of Americans check their phones 160 a day on average
5. 65% of people in the US sleep with their phones
6. 48% of the world population owns smartphones in 2021
7. 65 million people in the US use mobile coupons
8. 45% of potential clients would choose a product or brand after receiving an SMS
9. Statistics show that there will be 7 billion mobile users in the world by 2024
10. Message volume increased by 40% in 2021
11. 75% of people aged 44 and below like contacting businesses via text
12. Gen Z spends approximately 5 to 6 hours a day on their phone
13. 62% of businesses said that the biggest advantage of SMS is quick delivery
14. Retailers increased their spending on SMS platforms by 56% in 2020
15. Over 3/4s of customers want businesses to send them offers using SMS
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16. 45% of clients respond to branded messages
17. More than 560 million texts are sent per day
18. More than 560 million texts are sent per day
19. 25% of smartphone owners between 18 and 44 couldn’t remember the last time they didn’t have their phones
20. 91% of users who opted to receive SMS found them very useful
Conclusion
Texting is an important part of our everyday lives and continues to grow as the worlds leading communication method. If you’re not already employing SMS strategy in your customer communication strategy, you probably should consider it.
In 2023, SMS marketing continues to be a highly effective communication strategy for U.S. businesses aiming to engage directly with their customers. The key to maximizing the impact of SMS marketing lies in the strategic analysis of campaign data. By dissecting performance metrics and user engagement, companies can fine-tune their messaging, ensuring it is both relevant and enticing to their target audience.
To truly benefit from SMS marketing, it is critical that businesses invest in understanding the analytics that fuel campaign insights. This knowledge will enable them to optimize their strategies, thereby enhancing return on investment. Additionally, companies are encouraged to compare and choose the best SMS providers based on their specific business needs, which can significantly influence the success of their marketing efforts.
