A Top-Tier Resource for SMS Marketing

Check out what our team of marketing experts have to say on everything from SMS strategies to small business tips. 

SMS vs MMS: What’s the Difference and When to Use Each?

SMS vs MMS: What’s the Difference and When to Use Each?

Text messaging is still considered a super strong communication channel for building a direct relationship with customers. Businesses rely on text messaging — everything from sending small reminders to large marketing campaigns. Yet many decision-makers still wonder:...

10DLC Registration And Regulation: Process Update 2025

10DLC Registration And Regulation: Process Update 2025

When the new A2P messaging standards are implemented in 2025, 10DLC registration will no longer be optional. This has become an important step for every business that wants to connect with US customers through SMS. Therefore, to keep the delivery of messages smooth,...

The Complete Guide to Drip Campaigns With Examples [2025]

The Complete Guide to Drip Campaigns With Examples [2025]

What Are Drip Campaigns? Drip campaign is a marketing strategy in which, through automation, messages are sent to the right users at the right time based on their behavior. You can use it to develop leads, guide new users, and retain existing customers, all through...

Email A/B Testing: What to Test and Why It Matters

Email A/B Testing: What to Test and Why It Matters

Key Takeaways Email A/B testing allows you to optimize performance based on real user behavior Testing even small elements (like subject lines or CTAs) can lead to major results Success in A/B testing comes from consistency and accurate data analysis It helps you gain...