A Top-Tier Resource for SMS Marketing
Check out what our team of marketing experts have to say on everything from SMS strategies to small business tips.
SMS vs MMS: What’s the Difference and When to Use Each?
Text messaging is still considered a super strong communication channel for building a direct relationship with customers. Businesses rely on text messaging — everything from sending small reminders to large marketing campaigns. Yet many decision-makers still wonder:...
SMS vs. Email Marketing: Which Is More Effective?
In the ever-changing digital marketing world, SMS and email marketing have proven their value. Both are direct, measurable, and cost-effective, but their approach to delivering the message is completely different. The decision of choosing between SMS vs email...
Beyond Automation: Using Generative AI to Humanize Customer Outreach
For decades, the debt collection industry has operated on a fundamental, and seemingly unavoidable, trade-off: sacrifice efficiency for empathy, or empathy for efficiency. The prevailing wisdom suggested you couldn’t have both. Aggressive, high-volume tactics might...
The ROI of AI: Calculating the True Value of an Intelligent Collections Platform
In the debt collection industry, the margins are tight, regulations are unforgiving, and efficiency is the name of the game. For decades, the formula for success has been a delicate balance of agent skill, dialer technology, and legal diligence. But that formula is...
7 Telltale Signs You’ve Outgrown Your Legacy Collections Software
Remember the days when the loudest sound in a collection agency was the hum of servers and the frantic clicking of a mechanical dialer? For its time, that technology was revolutionary. It powered agencies for decades, and many of the core platforms from that era, the...
5 Ways to Boost Conversion Rate Using Email and SMS Together
Multi-channel marketing has become essential for businesses that want to grow efficiently. Users switch devices all the time – mobile, laptop, or apps. In such a situation, just one marketing channel will not work. That’s where the power of combining email and SMS...
10DLC Registration And Regulation: Process Update 2025
When the new A2P messaging standards are implemented in 2025, 10DLC registration will no longer be optional. This has become an important step for every business that wants to connect with US customers through SMS. Therefore, to keep the delivery of messages smooth,...
![The Complete Guide to Drip Campaigns With Examples [2025]](https://cloudcontactai.com/wp-content/uploads/2025/07/blog-img-scaled-61681_400x250.jpg)
The Complete Guide to Drip Campaigns With Examples [2025]
What Are Drip Campaigns? Drip campaign is a marketing strategy in which, through automation, messages are sent to the right users at the right time based on their behavior. You can use it to develop leads, guide new users, and retain existing customers, all through...
Email A/B Testing: What to Test and Why It Matters
Key Takeaways Email A/B testing allows you to optimize performance based on real user behavior Testing even small elements (like subject lines or CTAs) can lead to major results Success in A/B testing comes from consistency and accurate data analysis It helps you gain...