SMS marketing is one of the most efficient and direct forms of promotion since it can be used to reach clients no matter where they are. Numerous businesses brag about extremely high open and response rates (above 95% and 40% to 50% respectively) as well as click-through rates (often between 15% and 40%).
Today we’ll dive into some surefire ways that you can connect with your customers this holiday season using SMS.
Spread the Holiday Spirit
During the holiday season, it’s essential for businesses to reach out to their customers and spread some festive cheer. Sending a holiday-themed text message or multimedia message service (MMS) can brighten a customer’s day and show them you value their loyalty. Take this opportunity to thank your customers for their continued support and assure them that their business is greatly appreciated. And why not add a touch of humor by sending a funny MMS wishing them a Merry Christmas and a Happy New Year? Remember, a simple message can go a long way in making your customers feel special during this joyful time of year.
Humor can serve as a powerful tool in holiday messaging to not only engage customers but also add a human touch to a brand’s communication. By incorporating clever and light-hearted jokes or witty remarks in holiday greetings, companies can create a memorable and positive interaction with their audience. Humorous Christmas wishes that play on seasonal themes or common holiday experiences can help make the brand more relatable and endearing to customers.
Set up an Opt-In Campaign
An opt-in keyword can be advertised alongside your phone number using a premium text messaging service. If you can get customers to sign up for your deals voluntarily, you can boost your sales and your contact list. You’re not limited to a single keyword when crafting your campaign; instead, utilize a wide variety of terms to highlight your various seasonal sales, limited-time offers, and individual locations. Using a combination of keywords is an even better strategy for maintaining client interest; for instance, you might announce a “keyword of the week” that would grant subscribers access to exclusive discounts.
Send Exclusive Offers
It is essential to provide discounts to clients during the Christmas season. Customers whose phone numbers you have access to can benefit from exclusive holiday promotions, and you can strengthen your relationship with them in the process.
Text messages have a far greater open rate than emails, therefore they can be used as a marketing tool in some situations. Customers who opt up to receive promotional text messages from your company will almost certainly be exposed to whatever offer is currently being promoted.
One popular practice among companies that employ SMS marketing is to get a customer’s phone number at signup, then send the customer a discount code for their next purchase via text message. Consider the following as an example of a suitable message:
“Hello! We appreciate your recent purchase this holiday season. Please accept this coupon for 15% off your next order as our way of saying thanks. To save 15% off your order, enter promo code 15OFFNEXT at checkout. Once again, we appreciate it, and we hope to continue working with you.”
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Update your Hours
We’ve all been there: you need to conduct some last-minute Christmas shopping but the store’s closed or it will take too long to ship your order in time. Sending a text with a 99% open rate, is the greatest way to let your customers know about the holiday shipping and store hours changes they’ll need to make. Keep your consumers in the loop by sending them weekly text messages with reminders about store hours and the final ordering dates for online Christmas gifts. Everything about shopping has changed this year, not only the hours and delivery options due to the holidays
Send a Virtual Christmas Card
Using a quality SMS service for businesses like CCAI allow’s you to send and receive MMS messages from customers. Utilize this neat feature to send them a virtual Christmas card; Whether that’s a photo of you and your team or a holiday-themed pamphlet you create on Canva. Sending your customers something personal during the holidays makes them feel at home and far more likely to return.
Take Your Business to the Next Level
CCAI’s SMS marketing strategies yield a 99% open rate. What have you got to lose?
Using SMS for a Product Launch
Launching a product is important to get right, primarily in regards to marketing. Show absolutely no marketing and the target market will fall under the impression that there was no faith on behalf of the producers that the product was ever going to show any potential to begin with. The general idea is to spread brand awareness while building confidence in the product or service so that when it’s finally put out to the market, it can draw some attention.
Basic SMS Marketing Tactics for the Beginner
While email marketing still remains popular, there is no doubt that SMS is taking over. Today we’ll dive into some distinct advantages that SMS has over email, and different tactics one can use when switching from an email marketing strategy.
What is Geofencing?
Global Positioning is currently a common feature across most smartphone brands. From a marketing perspective, this allows for getting a general idea of where the customer base is. While advertisers aren’t allowed to directly track customer movements, they can establish event triggers for whenever a customer enters a certain location, such as a city. This helps with distributing much more locally relevant ads.
Opt-in Messaging Strategies
While mass SMS messaging campaigns remain the most effective means of reaching a customer base, it is also important to give customers the impression of choice in order to remain within customer-protection laws. Let’s take a look at some opt-in strategies you can use today!
Smartphone Addiction and Its Impact
Smartphones are powerful tools. They allow us to stay in touch with our friends and family 24/7, play games, listen to podcasts, and access an amount of information that people even 20+ years ago would have found unrealistic, but how do these devices affect us?
Texting for Dental Offices
To keep up with customer demands, companies are focusing strongly on maintaining high-quality engagement with their customers. In a dental office, this means listening to what their patients want and communicating with them on their terms.
Blocking Someone From Texting you on iOS
Scams and other such crimes are fairly ubiquitous in the modern world, especially with telecommunications being as prevalent as they are. No doubt most people have at least received a scam call or text message in their lives. This article is meant to provide some insight into the tools that are provided on iOS specifically to block unwanted calls and messages.
IOS 15 and SMS Marketing
iOS 15 will heavily impact SMS and telemarketing going into the near-future. While iOS has its advantages, the impact on SMS marketers needs to be addressed. Let’s dive into these changes and how to deal with them.
The Definitive Guide to Text Message Abbreviations
No matter how advanced we get, texting remains the primary form of communication today. Termed as text message abbreviations, these linguistic shortcuts are instrumental in shaping our modern communication landscape. In this article, we’ll embark on a journey through the realm of text slang, exploring its significance, evolution, and the deciphering of its cryptic codes.
MPS and Trust Scores for A2P 10DLC in the United States
The new A2P 10DLC service, which allows users in the United States to transmit messages by using 10-digit long code numbers, has brought about modifications to the way in which message sending throughput is allotted.
