Your Text Matters
In 2022, it’s tough to choose the best method to communicate with customers. Phone calls go unanswered. Emails wind up getting buried among thousands of other promotions which wind up never getting opened. Text messages however, have a high open-rate. Plus, Up to 90% of customers prefer text messaging to any other form of communication (primarily emails or phone calls) when it comes to contacting a business.
Once you’ve chosen to utilize SMS for your business, it’s important to know what makes a text message successful. When it comes to creating text messages for your business, you have a character limit of 160, regardless of whether you run a dental clinic or an e-commerce marketing campaign.
In this article, we’ll cover a few key points that will make your next SMS campaign successful.
Keep it Short and Sweet
Clear and well-structured language is not only simple to comprehend, but it also helps maintain the credibility of the campaign and saves money on marketing expenses. This is because there is a character limit for each SMS. It is recommended that you do not go above the maximum number of characters allowed for an SMS message, which is often 70 or 160 characters (in Latin or Cyrillic).
Each SMS in the Cloud Contact AI system includes an indication of the character limit. This provides you with the information you need to properly organize your sending strategy in order to stay under the allotted character count.
Don’t Be Vague
Ambiguous words and symbols or emojis just take up space. Since there is a character limit for text messages, it’s crucial that you choose your words carefully and don’t confuse your recipient.
Convey your message in a clear and concise manner.
Personalize it!
Personalizing your text messages makes your customers feel as if they are more than just patrons. Personalized SMS campaigns have been shown to be a successful marketing tactic that can help you stand out from the competition. In addition to sending relevant offers, you may make your message seem more human-like by using certain personal data such as the sender’s name, purchases that are linked to the topic at hand, geolocation, and so on.
Certainly, there is no requirement to include a name in each and every promotional text message (which are, by definition, impersonal), but including a name in a birthday greeting or reminder would appear up to place.
Take Your Business to the Next Level
CCAI’s SMS marketing strategies yield a 99% open rate. What have you got to lose?
Offer a Promo Code
If your text message has something to offer the recipient, it’s likely that they’ll be excited to see that they have a text from your business. Something as simple as a 15% discount on a purchase can be enough to keep people subscribed to your texts.
Include a Link
If you send someone a message without a link in it, one thing can be guaranteed; no action will be taken after the text is opened. We live in a fast-paced world and it’s unrealistic to expect that someone will receive your message, close their texting app, and go visit your website.
It sounds ridiculous, but that’s the nature of smartphone use today.
Including a link in your text messages to customers gives them a fast and easy way to visit your website, make a purchase, or check out other products you have to offer.
Optimize Send Times.
Even if you don’t have enough information about your customers to create a schedule that is specific to one of them, you should keep in mind that most people prefer not to be disturbed late at night, very early in the morning, or on the weekends.
You should also keep in mind that short message service (SMS) is seen as a more private channel than any other and that people are more inclined to give their email address than their phone number. And if they do share it with you, show your gratitude for their trust by avoiding sending regular promotions via text message. Spamming via text is a no-go.
Conclusion
The use of short message service (SMS) by marketers is a fantastic technique to supplement existing marketing strategies and make personal contact with clients. Working with it is not difficult, and it does not demand a significant amount of effort on your behalf. Employing the tried-and-true method of sending a text message to your audience will help you achieve meaningful conversion rates.
Cloud Contact AI offers an easy-to-use interface, and a guarantee that your SMS campaigns will be in accordance with any and all A2P 10DLC Rules and Regulations. Contact us today to learn more!
Want to Learn More About our services? Connect with one of CCAI's SMS Marketing Experts Today!
Utilizing CloudContactAI to Get More Sign-Ups at Your Sports Facility
CloudContactAI is a cloud-based communication platform that can help sports facilities get more signups. It can send targeted messages, automate communication, and track results. CloudContactAI is easy to use, affordable, and effective. It can help sports facilities improve customer satisfaction, build relationships with customers, generate leads and sales, and save time and money.
What Sets Us Apart: CloudContactAI’s Latest Features
The world we live in is characterized by rapid technological advancement and ever-changing customer preferences. Stagnation can spell disaster for any business. An SMS platform is no exception. Regular updates aren’t merely about showcasing the latest trends; they’re about ensuring that the tools businesses depend on are finely tuned to address new challenges and opportunities.
Enhance Your Back-to-School Strategy with Texting for Schools
As summer vacations wind down, the thrill of back-to-school moments takes center stage. In this bustling time, harnessing the power of SMS for schools can be a game-changer. By seamlessly integrating SMS into your back-to-school strategy, you can effectively engage students, parents, and educators like never before.
How to Utilize SMS Marketing for Event Planning
Are you looking for a way to revolutionize your event planning? From scheduling automated campaigns to engaging attendees with real-time responses and targeted messaging, our platform brings event planning to the next level, ensuring seamless communication and unforgettable experiences for your attendees.
Multi-Client Capability for Debt-Collection
Debt Collection is a complex problem that requires an organized and detail oriented approach. With CloudContactAI’s multi-client capability, you can create separate clients for each type of debt collection in order to help enhance your collection efforts.
Improving Patient Care with SMS Appointment Scheduling
When HIPAA compliance is adhered to, text messaging can revolutionize patient care and communication in the healthcare industry. Innovative SMS platforms ensure the security and privacy of patient data, while offering features like seamless appointment scheduling and automated reminders. Two-way communication and telehealth integration further enhance patient engagement and healthcare outcomes. As these technologies continue to evolve, the future of SMS appointment scheduling holds promising potential for further improving patient care and satisfaction.
SMS vs Phone Calls for Debt Collection Efforts
When it comes to debt collection, there are two main ways to contact debtors: SMS (text messaging) and Phone calls. While each methods have their own advantages and disadvantages, it is important to choose the right one for your specific collection efforts.
CloudContactAI’s Self-Serve SMS & Digital Communications Solutions
Effective communication with customers is crucial for businesses to thrive. CloudContactAI’s Self-Serve Platform offers a comprehensive solution for managing campaigns, utilizing preloaded templates, and streamlining communication channels. With integrated features like SFTP integration, campaign management, contact list segmentation, two-way messaging, and user assignment, this SMS platform empowers businesses to create impactful SMS and email marketing campaigns and nurture customer relationships.
Text Messaging and HIPAA Compliance
In today’s digital age, healthcare workers bear the responsibility of safeguarding patients’ privacy rights, recognizing that technological communication may lack adequate security measures. With a multitude of regulations under HIPAA, it is crucial to explore the complexities surrounding text messaging in the healthcare sector and how healthcare professionals can ensure compliance while protecting sensitive information.
Top Debt Relief Companies
When it comes to managing personal finances, many individuals find themselves burdened with overwhelming debt. In such situations, seeking assistance from a reputable debt relief company can be a viable solution. These companies specialize in helping individuals regain control of their financial situations by providing strategies to reduce, consolidate, or eliminate their debt.
