Mar 20, 2023 | SMS, SMS Marketing
What is an SMS Keyword? An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it’s important to choose a keyword...
Mar 14, 2023 | SMS, SMS Marketing
Higher Open Rates One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a...
Feb 9, 2023 | Customer Service, Hiring, How to, SMS, SMS Marketing
Drip Campaign Marketing Drip marketing is good for a number of objectives that marketers aim to reach: Easier, friendlier onboarding for customers. Messages are automated and they can scale to any number of clients. Improved customer engagement and increased...
