How to Choose a Keyword for Your SMS Campaign

How to Choose a Keyword for Your SMS Campaign

What is an SMS Keyword? An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it’s important to choose a keyword...
SMS Data and Analytics: What To Track

SMS Data and Analytics: What To Track

Data and Analytics for SMS Marketing As your business grows, your marketing efforts are going to play an enormous role in ensuring that your growth is happening at the rate and in the direction that you want it to. However without tangible and trackable goals, your...
SMS vs Email: Which is Right for Your Business?

SMS vs Email: Which is Right for Your Business?

Higher Open Rates One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a...
How To Report a Spam Text

How To Report a Spam Text

How to Report Spam Text Messages  With the rise in popularity of SMS messaging services, there has also been an increase in the number of unsolicited or suspicious text messages being sent and recieved around the globe. With over 6 Billion text messages sent every...
Automatic Text Replies for Businesses

Automatic Text Replies for Businesses

Automatic Text Replies Automated Text Replies are texts sent in response to an inbound text without a user having to manually respond. They are typically sent after a set condition or trigger has been met. An automated reply message is a pre-written response that gets...
SMS vs MMS: How These Messages Are Different

SMS vs MMS: How These Messages Are Different

What are SMS & MMS and How Do They Differ? Texting is a part of everyday life for nearly everyone today. In your daily life, you are most likely sending and receiving both SMS and MMS, and may not even know what they are or how they differ. Sometimes these terms...