A Top-Tier Resource for SMS Marketing
Check out what our team of marketing experts have to say on everything from SMS strategies to small business tips.
Understanding SPF: A Guide to Email Authentication
What is SPF? As email continues to be one of the most commonly used pathways of communication for businesses, it's important to understand the components of an effective email. One of the fundamental components of a trustworthy and secure email is the use of Sender...
8 Ways SMS Marketing Can Boost Revenue
Introduction An increase in revenue is one of the most common goals of any marketing efforts. With SMS marketing, achieving a higher revenue has never been easier. With the ability to reach your customers in seconds, text messages are an effective and easy to use...
What is Spam and What Makes an Email Get Flagged as Spam?
What is Spam? Before answering the question, "Why are my emails going to spam?", we need to define what spam is. Spam refers to unwanted or unsolicited messages that are sent to a large number of recipients. These messages are typically commercial in nature and are...
SMS for Abandoned Cart Recovery in E-commerce
Why are Customers Abandoning Carts? E-commerce has revolutionized the way we shop. With just a few clicks, we can buy anything from anywhere in the world. However, despite the convenience that e-commerce provides, there is still a major challenge that businesses face:...
Properly Timing Your Email Marketing Campaign
Email Marketing Introduction Email marketing is a popular and effective marketing tool to use to engage with your audience as well as to increase revenue. However, in order to be effective you will need to properly time your email campaigns. In this post we...
Top SMS (Text Message) Marketing Tips and Strategies to Boost ROI
What is SMS Marketing? As a business owner it’s critical to always be looking for new and effective ways to reach your audience. While email marketing and social media can be effective, there’s another tool you might be overlooking: text message marketing. SMS, also...
How to Create a Hybrid Marketing Plan
Marketing Introduction Marketing is one of the most critical components to a company's success. Creating a strong marketing plan is no easy task, and can seem daunting at first. A strong team of marketers, clear goals, and the right tools to reach your goals are all...
A/B Testing for Better SMS Campaigns
What is A/B Testing? A/B testing is a technique used in marketing and advertising to compare two versions of a webpage, ad, or other digital asset to determine which one performs better. In A/B testing, two variations (A and B) of the same asset are presented to...
How to Choose a Keyword for Your SMS Campaign
What is an SMS Keyword? An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it's important to choose a keyword that...