A Top-Tier Resource for SMS Marketing
Check out what our team of marketing experts have to say on everything from SMS strategies to small business tips.
Using SMS Messaging for Recruiting
Why is Text Recruiting Necessary? Communication is important between vetting candidates. If recruiters waste too much time struggling to coordinate with candidates for a good opportunity to talk, it will result in congestion in the hiring process. Worse, this...
Simple and Effective SMS Strategies for Hotels to Improve Guest Satisfaction
How Can Texting Improve Customer Service? For nearly all Americans, life today would be hard to imagine without the use of their smartphone. They are used for searching for answers to previously unanswerable questions, such as “What is the name of that actress in that...
Transactional SMS
What is a Transactional Text Message? As opposed to marketing SMS which is designed to show goods and generate interest in what’s on offer, transactional SMS refers to messages that are primarily focused on providing important information to users. These messages are...
Using SMS for a Product Launch
Marketing via SMS Ideally, there are several objectives to remember when trying to conduct a successful SMS campaign for a newly launched product. Along with maintaining current customers, a product launch is a good opportunity to start reeling in new customers from...
Basic SMS Marketing Tactics for the Beginner
Why is SMS So Effective? People in the modern world are attached to our smartphones, period. We check them constantly, use them to listen to podcasts, spend hours scrolling on Facebook, Instagram, TikTok, etc. Some experts even go as far as to call many...
What is Geofencing?
Mobile Geofencing Mobile tracking is a well-established feature on current devices that allows specific external users access to various tools and apps. This functionality has been available for over a decade and has become increasingly prevalent as mobile technology...
Opt-in Messaging Strategies
Understanding Opt-in Mass Texting These are strategies designed to acquire a customer’s phone number to be put onto a messaging list for further retention and advertising services more directly tailored to their needs. Especially with regulations in place to ensure...
Smartphone Addiction and Its Impact
Introduction We have access to information regarding essentially any topic one can think of. Interested in knitting? There are thousands of youtube videos covering how to knit. Want to learn how to start an ecommerce business? You’ve got access to articles...
Texting for Dental Offices
Customer Service in a Competitive Industry To understand the current state of dentistry, and why competition is rising for dentists, it’s useful to look at some recent statistics and projections. In the US, the number of dentists per person is increasing. It’s...