A Top-Tier Resource for SMS Marketing
Check out what our team of marketing experts have to say on everything from SMS strategies to small business tips.
Properly Timing Your Email Marketing Campaign
Email Marketing Introduction Email marketing is a popular and effective marketing tool to use to engage with your audience as well as to increase revenue. However, in order to be effective you will need to properly time your email campaigns. In this post we...
Top SMS (Text Message) Marketing Tips and Strategies to Boost ROI
What is SMS Marketing? As a business owner it’s critical to always be looking for new and effective ways to reach your audience. While email marketing and social media can be effective, there’s another tool you might be overlooking: text message marketing. SMS, also...
How to Create a Hybrid Marketing Plan
Marketing Introduction Marketing is one of the most critical components to a company's success. Creating a strong marketing plan is no easy task, and can seem daunting at first. A strong team of marketers, clear goals, and the right tools to reach your goals are all...
A/B Testing for Better SMS Campaigns
What is A/B Testing? A/B testing is a technique used in marketing and advertising to compare two versions of a webpage, ad, or other digital asset to determine which one performs better. In A/B testing, two variations (A and B) of the same asset are presented to...
How to Choose a Keyword for Your SMS Campaign
What is an SMS Keyword? An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it's important to choose a keyword that...
SMS Data and Analytics: What To Track
Data and Analytics for SMS Marketing As your business grows, your marketing efforts are going to play an enormous role in ensuring that your growth is happening at the rate and in the direction that you want it to. However without tangible and trackable goals, your...
SMS vs Email: Which is Right for Your Business?
Higher Open Rates One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a...
How To Report a Spam Text
How to Report Spam Text Messages With the rise in popularity of SMS messaging services, there has also been an increase in the number of unsolicited or suspicious text messages being sent and recieved around the globe. With over 6 Billion text messages sent every...
Automatic Text Replies for Businesses
Automatic Text RepliesAutomated Text Replies are texts sent in response to an inbound text without a user having to manually respond. They are typically sent after a set condition or trigger has been met. An automated reply message is a pre-written response that gets...