Jul 24, 2025 | Email-Marketing, SMS
Multi-channel marketing has become essential for businesses that want to grow efficiently. Users switch devices all the time – mobile, laptop, or apps. In such a situation, just one marketing channel will not work. That’s where the power of combining email and SMS...
Jul 17, 2025 | Drip Campaigns
What Are Drip Campaigns? Drip campaign is a marketing strategy in which, through automation, messages are sent to the right users at the right time based on their behavior. You can use it to develop leads, guide new users, and retain existing customers, all through...
Jul 15, 2025 | Email Testing
Key Takeaways Email A/B testing allows you to optimize performance based on real user behavior Testing even small elements (like subject lines or CTAs) can lead to major results Success in A/B testing comes from consistency and accurate data analysis It helps you gain...