IOS 15 and SMS Marketing
What’s New? The main changes that iOS 15 has implemented are primarily leveled at marketing, especially for marketers dependent on data from email. Third-party trackers now have a much more difficult time working. With mail protection policies in place, data...
The Definitive Guide to Text Message Abbreviations
The Significance of Text Abbreviations The significance of text abbreviations cannot be overstated. These abbreviated forms serve as invaluable tools for succinctly expressing a wide range of thoughts, emotions, and actions in the digital realm. Whether it’s...
MPS and Trust Scores for A2P 10DLC in the United States
Analysis of the Throughput The speed at which SMS messages are sent is measured in terms of the number of message segments sent per second (MPS). An SMS that contains more characters and/or uses a character encoding that is different from GSM-7 may utilize higher...