Using SMS for a Product Launch

Using SMS for a Product Launch

Marketing via SMS Ideally, there are several objectives to remember when trying to conduct a successful SMS campaign for a newly launched product.  Along with maintaining current customers, a product launch is a good opportunity to start reeling in new customers from...
What is Geofencing?

What is Geofencing?

Mobile Geofencing Mobile tracking is a well-established feature on current devices that allows specific external users access to various tools and apps. This functionality has been available for over a decade and has become increasingly prevalent as mobile technology...
Opt-in Messaging Strategies

Opt-in Messaging Strategies

Understanding Opt-in Mass Texting These are strategies designed to acquire a customer’s phone number to be put onto a messaging list for further retention and advertising services more directly tailored to their needs.  Especially with regulations in place to ensure...
Smartphone Addiction and Its Impact

Smartphone Addiction and Its Impact

Introduction   We have access to information regarding essentially any topic one can think of. Interested in knitting? There are thousands of youtube videos covering how to knit. Want to learn how to start an ecommerce business? You’ve got access to articles...
IOS 15 and SMS Marketing

IOS 15 and SMS Marketing

What’s New? The main changes that iOS 15 has implemented are primarily leveled at marketing, especially for marketers dependent on data from email. Third-party trackers now have a much more difficult time working.  With mail protection policies in place, data...
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