Transactional SMS

Transactional SMS

What is a Transactional Text Message? As opposed to marketing SMS which is designed to show goods and generate interest in what’s on offer, transactional SMS refers to messages that are primarily focused on providing important information to users. These messages are...
Using SMS for a Product Launch

Using SMS for a Product Launch

Marketing via SMS Ideally, there are several objectives to remember when trying to conduct a successful SMS campaign for a newly launched product.  Along with maintaining current customers, a product launch is a good opportunity to start reeling in new customers from...
What is Geofencing?

What is Geofencing?

Mobile Geofencing Mobile tracking is a well-established feature on current devices that allows specific external users access to various tools and apps. This functionality has been available for over a decade and has become increasingly prevalent as mobile technology...
Opt-in Messaging Strategies

Opt-in Messaging Strategies

Understanding Opt-in Mass Texting These are strategies designed to acquire a customer’s phone number to be put onto a messaging list for further retention and advertising services more directly tailored to their needs.  Especially with regulations in place to ensure...