SMS marketing is one of the most efficient and direct forms of promotion since it can be used to reach clients no matter where they are. Numerous businesses brag about extremely high open and response rates (above 95% and 40% to 50% respectively) as well as click-through rates (often between 15% and 40%).
Today we’ll dive into some surefire ways that you can connect with your customers this holiday season using SMS.
Spread the Holiday Spirit
During the holiday season, it’s essential for businesses to reach out to their customers and spread some festive cheer. Sending a holiday-themed text message or multimedia message service (MMS) can brighten a customer’s day and show them you value their loyalty. Take this opportunity to thank your customers for their continued support and assure them that their business is greatly appreciated. And why not add a touch of humor by sending a funny MMS wishing them a Merry Christmas and a Happy New Year? Remember, a simple message can go a long way in making your customers feel special during this joyful time of year.
Humor can serve as a powerful tool in holiday messaging to not only engage customers but also add a human touch to a brand’s communication. By incorporating clever and light-hearted jokes or witty remarks in holiday greetings, companies can create a memorable and positive interaction with their audience. Humorous Christmas wishes that play on seasonal themes or common holiday experiences can help make the brand more relatable and endearing to customers.
Set up an Opt-In Campaign
An opt-in keyword can be advertised alongside your phone number using a premium text messaging service. If you can get customers to sign up for your deals voluntarily, you can boost your sales and your contact list. You’re not limited to a single keyword when crafting your campaign; instead, utilize a wide variety of terms to highlight your various seasonal sales, limited-time offers, and individual locations. Using a combination of keywords is an even better strategy for maintaining client interest; for instance, you might announce a “keyword of the week” that would grant subscribers access to exclusive discounts.
Send Exclusive Offers
It is essential to provide discounts to clients during the Christmas season. Customers whose phone numbers you have access to can benefit from exclusive holiday promotions, and you can strengthen your relationship with them in the process.
Text messages have a far greater open rate than emails, therefore they can be used as a marketing tool in some situations. Customers who opt up to receive promotional text messages from your company will almost certainly be exposed to whatever offer is currently being promoted.
One popular practice among companies that employ SMS marketing is to get a customer’s phone number at signup, then send the customer a discount code for their next purchase via text message. Consider the following as an example of a suitable message:
“Hello! We appreciate your recent purchase this holiday season. Please accept this coupon for 15% off your next order as our way of saying thanks. To save 15% off your order, enter promo code 15OFFNEXT at checkout. Once again, we appreciate it, and we hope to continue working with you.”
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Update your Hours
We’ve all been there: you need to conduct some last-minute Christmas shopping but the store’s closed or it will take too long to ship your order in time. Sending a text with a 99% open rate, is the greatest way to let your customers know about the holiday shipping and store hours changes they’ll need to make. Keep your consumers in the loop by sending them weekly text messages with reminders about store hours and the final ordering dates for online Christmas gifts. Everything about shopping has changed this year, not only the hours and delivery options due to the holidays
Send a Virtual Christmas Card
Using a quality SMS service for businesses like CCAI allow’s you to send and receive MMS messages from customers. Utilize this neat feature to send them a virtual Christmas card; Whether that’s a photo of you and your team or a holiday-themed pamphlet you create on Canva. Sending your customers something personal during the holidays makes them feel at home and far more likely to return.
Take Your Business to the Next Level
CCAI’s SMS marketing strategies yield a 99% open rate. What have you got to lose?
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Transactional SMS
Having a direct pipeline to customers is important. People on average spend roughly 3.5 hours per day on a cellular device and prefer SMS as a means of communication, giving ample opportunity to reach out. Instead of reaching out for marketing, there are plenty of other reasons companies would want to reach out, whether it be verifying that a package has been sent, and other more. It’s currently the strongest means of establishing and maintaining a line of communication with customers.
