Opt-in Messaging Strategies

Opt-in Messaging Strategies

Understanding Opt-in Mass Texting These are strategies designed to acquire a customer’s phone number to be put onto a messaging list for further retention and advertising services more directly tailored to their needs.  Especially with regulations in place to ensure...
Announcing a Product Launch Via Text Message

Announcing a Product Launch Via Text Message

Going to Market You need to make sure that your offering stands out among the many new products that are always being introduced to the market and that it is simple to obtain.  For a successful product launch, you need to have a solid Go-to-Market (GTM) plan in place,...
Using SMS to Drive Foot Traffic

Using SMS to Drive Foot Traffic

Introduction While email campaigns certainly have their place as a marketing strategy, SMS marketing has proven to have far higher open rates.  Your messages have a far better chance of being noticed if you run an SMS marketing campaign, which can be a wonderful way...
How to Utilize SMS Marketing as a Personal Trainer

How to Utilize SMS Marketing as a Personal Trainer

Introduction Whether you’re a personal trainer, health coach, or nutritionist, the most important thing you can do to build your business is to motivate your clients. Being that text messaging is the primary way that most people communicate today, it only makes...
Is SMS Marketing Right for Your Business?

Is SMS Marketing Right for Your Business?

Introduction Over 292 million people in North America text regularly, meaning that a proper SMS marketing campaign has much to offer in terms of potential benefits. Numerous industries can leverage the power of SMS marketing to enhance their business operations and...
How to Retain Your SMS Subscribers

How to Retain Your SMS Subscribers

Retention SMS marketing has proven to be one of the most efficient and fastest marketing tools available for businesses today. According to statistics, text messages are opened and read 98% of the time, and SMS marketing campaigns have an average conversion rate of...