What is Geofencing?

What is Geofencing?

Mobile Geofencing Mobile tracking is a well-established feature on current devices that allows specific external users access to various tools and apps. This functionality has been available for over a decade and has become increasingly prevalent as mobile technology...
Opt-in Messaging Strategies

Opt-in Messaging Strategies

Understanding Opt-in Mass Texting These are strategies designed to acquire a customer’s phone number to be put onto a messaging list for further retention and advertising services more directly tailored to their needs.  Especially with regulations in place to ensure...
Announcing a Product Launch Via Text Message

Announcing a Product Launch Via Text Message

Going to Market You need to make sure that your offering stands out among the many new products that are always being introduced to the market and that it is simple to obtain.  For a successful product launch, you need to have a solid Go-to-Market (GTM) plan in place,...
Using SMS to Drive Foot Traffic

Using SMS to Drive Foot Traffic

Introduction While email campaigns certainly have their place as a marketing strategy, SMS marketing has proven to have far higher open rates.  Your messages have a far better chance of being noticed if you run an SMS marketing campaign, which can be a wonderful way...
How to Utilize SMS Marketing as a Personal Trainer

How to Utilize SMS Marketing as a Personal Trainer

Introduction Whether you’re a personal trainer, health coach, or nutritionist, the most important thing you can do to build your business is to motivate your clients. Being that text messaging is the primary way that most people communicate today, it only makes...