Your Text Matters
In 2022, it’s tough to choose the best method to communicate with customers. Phone calls go unanswered. Emails wind up getting buried among thousands of other promotions which wind up never getting opened. Text messages however, have a high open-rate. Plus, Up to 90% of customers prefer text messaging to any other form of communication (primarily emails or phone calls) when it comes to contacting a business.
Once you’ve chosen to utilize SMS for your business, it’s important to know what makes a text message successful. When it comes to creating text messages for your business, you have a character limit of 160, regardless of whether you run a dental clinic or an e-commerce marketing campaign.
In this article, we’ll cover a few key points that will make your next SMS campaign successful.
Keep it Short and Sweet
Clear and well-structured language is not only simple to comprehend, but it also helps maintain the credibility of the campaign and saves money on marketing expenses. This is because there is a character limit for each SMS. It is recommended that you do not go above the maximum number of characters allowed for an SMS message, which is often 70 or 160 characters (in Latin or Cyrillic).
Each SMS in the Cloud Contact AI system includes an indication of the character limit. This provides you with the information you need to properly organize your sending strategy in order to stay under the allotted character count.
Don’t Be Vague
Ambiguous words and symbols or emojis just take up space. Since there is a character limit for text messages, it’s crucial that you choose your words carefully and don’t confuse your recipient.
Convey your message in a clear and concise manner.
Personalize it!
Personalizing your text messages makes your customers feel as if they are more than just patrons. Personalized SMS campaigns have been shown to be a successful marketing tactic that can help you stand out from the competition. In addition to sending relevant offers, you may make your message seem more human-like by using certain personal data such as the sender’s name, purchases that are linked to the topic at hand, geolocation, and so on.
Certainly, there is no requirement to include a name in each and every promotional text message (which are, by definition, impersonal), but including a name in a birthday greeting or reminder would appear up to place.
Take Your Business to the Next Level
CCAI’s SMS marketing strategies yield a 99% open rate. What have you got to lose?
Offer a Promo Code
If your text message has something to offer the recipient, it’s likely that they’ll be excited to see that they have a text from your business. Something as simple as a 15% discount on a purchase can be enough to keep people subscribed to your texts.
Include a Link
If you send someone a message without a link in it, one thing can be guaranteed; no action will be taken after the text is opened. We live in a fast-paced world and it’s unrealistic to expect that someone will receive your message, close their texting app, and go visit your website.
It sounds ridiculous, but that’s the nature of smartphone use today.
Including a link in your text messages to customers gives them a fast and easy way to visit your website, make a purchase, or check out other products you have to offer.
Optimize Send Times.
Even if you don’t have enough information about your customers to create a schedule that is specific to one of them, you should keep in mind that most people prefer not to be disturbed late at night, very early in the morning, or on the weekends.
You should also keep in mind that short message service (SMS) is seen as a more private channel than any other and that people are more inclined to give their email address than their phone number. And if they do share it with you, show your gratitude for their trust by avoiding sending regular promotions via text message. Spamming via text is a no-go.
Conclusion
The use of short message service (SMS) by marketers is a fantastic technique to supplement existing marketing strategies and make personal contact with clients. Working with it is not difficult, and it does not demand a significant amount of effort on your behalf. Employing the tried-and-true method of sending a text message to your audience will help you achieve meaningful conversion rates.
Cloud Contact AI offers an easy-to-use interface, and a guarantee that your SMS campaigns will be in accordance with any and all A2P 10DLC Rules and Regulations. Contact us today to learn more!
Want to Learn More About our services? Connect with one of CCAI's SMS Marketing Experts Today!
How to Call In Sick With a Text
This article will go over the topic of calling in sick to work as well as texting in sick to work. It will cover some best practices on how to do so, as well as some examples for different employee – employer relationships.
Business Owner’s Guide to 10DLC Compliance
As laws and regulations race to catch up with technology in the era of digital marketing, ensuring compliance with such regulations is not only tiresome but also time consuming. With no sign of letting up in sight, it will be important to remain informed of the current state of these regulations and how to prepare.
Top 10 SMS Marketing Trends in 2024
Entering the 2020s, SMS has proven the most popular form of marketing. It’s easy to set up with the right text message platforms and can provide a greater return on investment than either phone campaigns or advertisements in the mail. The popularity is showing no sign of waning and it will be vital to take note of these current and developing marketing strategies going into the new year.
Starting an SMS Drip Campaign
SMS marketing continues to see better performance year over year compared to more established methods such as emails. Currently, SMS sees a greater open rate at 5x and a greater response rate at just over 7x than its email counterparts. Trends will only continue to see email wane in its ability to conduct campaigns and at a much costlier rate, so it will help to have a good platform for sending mass SMS with.
Top SendGrid Alternatives for 2024
SendGrid is a widely-used and well-regarded email service provider, offering robust features and a reliable delivery performance. However, some users may seek alternatives for various reasons such as cost-effectiveness, unique capabilities, better reliability and delivery rates, or a more user-friendly interface and responsive customer support. Today, we’ll dive into some of those options.
The Rise of ChatGPT and the Virtual Assistant – Part 1
What ChatGPT is ChatGPT is a large language model trained by OpenAI. Essentially, an artificial intelligence designed to assist users by generating human-like text based on the prompts given. It can answer questions and provide information on a wide range of topics,...
Why Are My Text Messages Not Sending?
Wondering why your text messages aren’t sending? Here are several potential reasons your messages might not be reaching your recipients.
Mobile Coupons 101: How to Send Discounts with a Text
The appeal of a great deal is undeniable, which is why it’s no wonder why digital coupons have become so popular. Consumers want to save money on the products and services they buy, but with the convenience of not having to cut along the dotted line of a newspaper clipping coupon. A simple solution: Mobile Coupons.
Virtual SMS Phone Numbers for Businesses
A virtual phone number is a telephone number that is not tied to a specific phone line or device. It is used to route calls to a variety of devices, such as landlines, cell phones, or VoIP lines. Virtual phone numbers can be used for a variety of purposes, including personal or business use. They are often used to establish a local presence in a different area code, or to create a toll-free number for customers to call.
SlickText vs TextMagic
This article will take a look at two of the major sms marketing service providers, SlickText and TextMagic. It will cover their features as well as lay out their strengths and weaknesses.
