IOS 15 and SMS Marketing

IOS 15 and SMS Marketing

What’s New? The main changes that iOS 15 has implemented are primarily leveled at marketing, especially for marketers dependent on data from email. Third-party trackers now have a much more difficult time working.  With mail protection policies in place, data...
The Definitive Guide to Text Message Abbreviations

The Definitive Guide to Text Message Abbreviations

The Significance of Text Abbreviations The significance of text abbreviations cannot be overstated. These abbreviated forms serve as invaluable tools for succinctly expressing a wide range of thoughts, emotions, and actions in the digital realm. Whether it’s...
MPS and Trust Scores for A2P 10DLC in the United States

MPS and Trust Scores for A2P 10DLC in the United States

Analysis of the Throughput The speed at which SMS messages are sent is measured in terms of the number of message segments sent per second (MPS). An SMS that contains more characters and/or uses a character encoding that is different from GSM-7 may utilize higher...
Can you Text 911?

Can you Text 911?

Reasons to Text 911 When emergencies arise, calling 911 is typically the fastest way to convey vital information. However, there are several scenarios where texting 911 proves advantageous.   Accessability and Discresion Texting 911 offers an essential...
Examples of Spam Text Messages in 2024

Examples of Spam Text Messages in 2024

Introduction The digital age that has brought us countless benefits. An endless amount of information is available at one’s fingertips. Online shopping has faster shipping. Finding a good or service is quick and painless. While all of these perks bring a great benefit...