What is A/B Testing? A/B testing is a technique used in marketing and advertising to compare two versions of a webpage, ad, or other digital asset to determine which one performs better. In A/B testing, two variations (A and B) of the same asset are presented to...
What is an SMS Keyword? An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it’s important to choose a keyword...
Data and Analytics for SMS Marketing As your business grows, your marketing efforts are going to play an enormous role in ensuring that your growth is happening at the rate and in the direction that you want it to. However without tangible and trackable goals, your...
Higher Open Rates One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a...
Drip Campaign Marketing Drip marketing is good for a number of objectives that marketers aim to reach: Easier, friendlier onboarding for customers. Messages are automated and they can scale to any number of clients. Improved customer engagement and increased...
Cloud Contact AI offers an all-in one communication platform to enable you to manage your contacts and collect payments online through SMS, Voice, Email, and Web Forms.
