Using SMS for a Product Launch

Using SMS for a Product Launch

Marketing via SMS Ideally, there are several objectives to remember when trying to conduct a successful SMS campaign for a newly launched product.  Along with maintaining current customers, a product launch is a good opportunity to start reeling in new customers from...
What is Geofencing?

What is Geofencing?

Mobile Geofencing Mobile tracking is a well-established feature on current devices that allows specific external users access to various tools and apps. This functionality has been available for over a decade and has become increasingly prevalent as mobile technology...
The Definitive Guide to Text Message Abbreviations

The Definitive Guide to Text Message Abbreviations

The Significance of Text Abbreviations The significance of text abbreviations cannot be overstated. These abbreviated forms serve as invaluable tools for succinctly expressing a wide range of thoughts, emotions, and actions in the digital realm. Whether it’s...
MPS and Trust Scores for A2P 10DLC in the United States

MPS and Trust Scores for A2P 10DLC in the United States

Analysis of the Throughput The speed at which SMS messages are sent is measured in terms of the number of message segments sent per second (MPS). An SMS that contains more characters and/or uses a character encoding that is different from GSM-7 may utilize higher...
Can you Text 911?

Can you Text 911?

Reasons to Text 911 When emergencies arise, calling 911 is typically the fastest way to convey vital information. However, there are several scenarios where texting 911 proves advantageous.   Accessability and Discresion Texting 911 offers an essential...
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