Understanding Opt-in Mass Texting
These are strategies designed to acquire a customer’s phone number to be put onto a messaging list for further retention and advertising services more directly tailored to their needs. Especially with regulations in place to ensure customers’ consent, it’s important that telephone marketing be presented in a way that customers agree to be on a contact list. To understand the potential pitfalls and extent of the rules regarding SMS compliance, a complete guide is available here.
Texting Keywords to Signify Interest
A keyword is the most basic form of opt-in mass messaging currently used. Automatic messaging can be set up to pick up on specific words or phrases to determine subsequent actions, such as using ‘STOP’ to opt out of receiving additional messages in the future. Keywords are used with toll-free numbers and other forms of existing marketing, such as posters and billboards. If used with other advertisements, it is important to design the advert to have the keyword and number incredibly visible for customers to see. Just remember this form of advertisement also requires disclosures regarding the customer’s willingness to receive SMS messaging.
Forms and Mailing Lists
It is not uncommon to dedicate space on a webpage to a forum for a visitor’s name and contact information. While customer compliance is still a necessary addition to the website, it’s going to be much easier to apply since there is usually a checkbox or set of checkboxes before submission ensuring that the customer is fully aware they are handing off their information and that their contact information will be used strictly on a mailing list of various promotional content. Finally, it is best practice to also include links to the site’s privacy policy and terms of service for both customer and advertiser to be in agreement. There are also some additional specifics about how to make this form of opt-in marketing more efficient in regards to where it is placed with other web content and how much information the user has prior to signing up.
Mobile Sign-up
This method is more directly targeted at mobile users on a website and is fairly risky knowing what habits people have developed regarding pop-ups. This basically applies what had been described in the section about keywords, albeit in a method much more directly accessible to mobile users who are already interested and searching for newer information regarding what services they want. The primary difference in this sort of advertising is that the pop-up will have a single button that will automatically pull up a new text message with the contact number filled in and the keyword already prepared to be sent, effectively streamlining the means by which the customer reaches out. Furthermore, it prevents leads from slipping away by minimizing the amount of error that the customer can commit.
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