How to Utilize SMS Marketing for Event Planning

In today’s technology driven age, event planners are constantly looking for new and innovative ways to reach their audience. SMS marketing is a powerful tool that can be used to promote events, boost attendance, and enhance relationships with attendees.

There are a number of reasons why text message marketing is an effective tool for event planning. First, text messages are capable of achieving things that most other forms of communication can’t. Text messages boast a 98% open rate, while emails relating to events or entertainment have an open rate of only 20% according to Mailchimp.

Second, SMS messages can be personalized and create a way to communicate directly with your audience. One of the most potent tools in any marketing strategy is personalization. With SMS marketing, you can make your attendees feel valued and special by addressing them by their names, and tailoring messages to their preferences.

Third, text messages are sent and received almost immediately. This two-way real-time communication allows for a seamless channel to answer any questions, provide important information, or handle any concerns without your audience being left waiting. This instant interaction not only enhances the overall event experience but also provides valuable insight for future event improvements.

utilizing SMS to track the number of registrations or tickets sold, and monitoring the actual attendee turnout on the day of the event, you can directly measure the success of your event. These metrics are critical; they not only reflect the immediate impact of your marketing efforts but also help you understand the effectiveness of your engagement strategies. By analyzing these numbers, event managers can make informed decisions to improve future events.

Event Invitations and Announcements

Send out an SMS campaign to announce your upcoming event and build excitement around the upcoming event. Provide details about the event informing your audience about the people who will be there, the location, time, and dates. You can include a link to your event website or registration page for maximum impact.

Exclusive Offers

Creating excitement around your event is the ‘secret sauce’ to spice up your marketing strategy. By sending out exclusive offers, discounts, or special perks for your text message audience, you create a sense of exclusivity and excitement that is sure to drive engagement and boost attendance. By creating these rewards you are not only attracting attendees but also enhancing brand loyal patrons.

Provide Updates

Text message campaigns are a game-changer when it comes to providing updates for event planning. With such high open rates and instant delivery, your message is sure to reach your audience providing crucial reminders and building excitement for your event. From save-the-date notifications and event updates to last-minute changes and important information like parking, directions, and weather updates. By utilizing SMS reminders into your event planning strategy you ensure seamless communication and reduce the chances of no-shows and last minute cancellations.

Consider using specific text message templates tailored for reminding guests about galas and award ceremonies. These templates can include details about the event such as the date, time, venue, and instructions on how guests can RSVP. By incorporating these ready-to-use templates into your communication strategy, you can provide clear and concise reminders that help build anticipation and ensure the success of your event.

User Feedback

During the event, it’s crucial to have a quick and efficient way for vendors and volunteers to reach event organizers. Our conversational text messaging feature provides a dedicated event management number that allows vendors and volunteers to ask questions, seek guidance, or report any issues that may arise. Whether it’s about handling a situation or knowing where to dispose of trash, our platform ensures that event organizers can respond rapidly, enabling vendors and volunteers to continue delivering a positive experience for guests.

Post-Event Campaigns

After your event has come to a close, SMS campaigns provide opportunities to maximize the impact of the goals of your event. From sending out surveys to gather valuable feedback to expressing gratitude and strengthening brand loyalty, post-event text campaigns offer tremendous benefits. Sending a personalized “Thank You” message to your attendees is a great way to showcase your appreciation, making your audience feel valued and increasing the likelihood of repeat attendees at future events. Collecting post-event feedback with SMS surveys in the form of a simple response request or link to a web survey allows you to gain further insight and identify areas for improvement and opportunity, helping you fine-tune your future events.

It helps you understand what worked well and identifies areas for improvement, ensuring future events meet and exceed guest expectations. Our platform enables you to send SMS event texts to guests after the event or conference, expressing gratitude for their attendance and inviting them to provide feedback. By leveraging the power of conversational text messaging, you can easily collect valuable insights and opinions, allowing you to make informed decisions for future events.

CloudContactAI’s SMS marketing platform empowers event planners with a host of benefits, chief among them being the ability to schedule campaigns. This feature is a game-changer, enabling event organizers to plan and automate their messaging strategy well before the event takes place. With the ability to set specific dates and times for sending SMS reminders, updates, and exclusive offers, event planners can ensure effective communication without the hassle of constant manual intervention. The convenience of scheduling campaigns not only saves time and effort but also eliminates the risk of human errors like forgetting to send a response or send an important last minute update. Additionally, event planners can strategically time their campaigns to create a sense of anticipation and excitement among attendees, maximizing event attendance and engagement. By leveraging the CloudContactAI platform’s scheduling capabilities, event planners can take their event planning prowess to new heights, delivering seamless and impactful messaging to create unforgettable event experiences.

CloudContactAI’s SMS marketing platform’s ability to automate responses to inbound messages brings a myriad of benefits to event planning. Within CloudConactAI’s platform, you can craft automated responses to keywords that will trigger an automatic response. This real-time responsiveness fosters a seamless and personalized event experience, as attendees receive instant answers to their questions and feel genuinely engaged with the event organizers. Moreover, automation ensures that no message goes unanswered, even during high-traffic periods, eliminating the risk of overlooked queries and enhancing attendee satisfaction. By streamlining communication and providing instant responses, event planners can focus on other critical tasks while knowing that attendees are receiving the attention and information they need. The result is a well-organized event, with attendees feeling cared for and valued, leading to increased loyalty and positive word-of-mouth, creating a lasting impact on event success.

Through careful contact segmentation, event organizers can categorize attendees based on preferences, interests, and demographics, creating highly targeted and personalized text message campaigns. This level of customization enables event planners to tailor event invitations, updates, and promotions to specific audiences, maximizing the impact of their messages. Whether it’s sending exclusive offers to loyal attendees or promoting specific opportunities to relevant sponsors, segmenting the contact list ensures that each text recipient receives content that resonates with them personally. The result is a more engaged and enthusiastic audience, higher attendance rates, and ultimately, events that leave a lasting impression. 

The Bottom Line

Introducing our comprehensive SMS marketing platform that takes event planning to the next level. With our powerful tools, you can schedule automated campaigns, engage attendees with real-time responses, and deliver targeted messaging to ensure seamless communication and unforgettable experiences for your event attendees.

To promote sporting events and attract more fans, you can use text message templates that provide important event details such as the teams playing, time, location, and special themes or promotions. Emphasize key information like ticket prices, dates of the event, and any special offers to entice potential attendees. Creating a sense of urgency and excitement in your messages is essential to encourage fans to attend. Additionally, utilizing personalized messages that address recipients by name can help build a connection and make them feel more engaged with the event. Don’t forget to include links for more information, ticket purchases, or parking details to make it convenient for fans to access necessary information quickly.

SMS marketing is a game-changer when it comes to promoting events, boosting attendance, and building strong relationships with attendees. Did you know that text messages boast an impressive 98% open rate, while emails related to events or entertainment only have a 20% open rate (according to Mailchimp)? Harnessing the power of SMS marketing allows you to make your attendees feel valued and special by addressing them by their names and tailoring messages to their preferences.

But it doesn’t stop there. Our platform enables two-way, real-time communication, creating a seamless channel for answering questions, providing important information, and addressing any concerns your audience may have. No more waiting for responses! With our SMS campaigns, you can maximize the impact of your event goals. Conduct surveys to gather valuable feedback, express gratitude to your attendees, and strengthen brand loyalty.

Experience the difference that conversational text messaging can make in organizing your events. Say goodbye to low email open rates and hello to the power of SMS marketing. With CloudContactAI, you have all the tools you need to create exceptional events and leave a lasting impression on your attendees. Are you ready to get the most out of your next event? CloudContactAI’s SMS marketing platform can help. Contact us today to learn more.