Why are Customers Abandoning Carts? E-commerce has revolutionized the way we shop. With just a few clicks, we can buy anything from anywhere in the world. However, despite the convenience that e-commerce provides, there is still a major challenge that businesses face:...
What is SMS Marketing? As a business owner it’s critical to always be looking for new and effective ways to reach your audience. While email marketing and social media can be effective, there’s another tool you might be overlooking: text message marketing. SMS, also...
Marketing Introduction Marketing is one of the most critical components to a company’s success. Creating a strong marketing plan is no easy task, and can seem daunting at first. A strong team of marketers, clear goals, and the right tools to reach your goals are...
What is A/B Testing? A/B testing is a technique used in marketing and advertising to compare two versions of a webpage, ad, or other digital asset to determine which one performs better. In A/B testing, two variations (A and B) of the same asset are presented to...
What is an SMS Keyword? An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it’s important to choose a keyword...
Higher Open Rates One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a...
Cloud Contact AI offers an all-in one communication platform to enable you to manage your contacts and collect payments online through SMS, Voice, Email, and Web Forms.
