Improve your Email Deliverability by Checking your Email Deliverablity Score

Emails are no longer delivered to the Inbox by default. You System Administrator needs to configure your email domain correctly to ensure Email Deliverability.

The recent Gmail and Yahoo Inbox sender requirements have made getting an email delivered to your recipient’s Inbox more difficult. To improve your odds of your email landing in the Inbox, follow these simple steps:

1. Navigate your browser to mail-tester.com

Mail Tester provides a nice little service that enables you to send an email to a unique email address at a mail-tester.com domain. Mail Tester will score your email for deliverability.

Mail Tester uses a hosted version of Spam Assassin to score your email. Spam Assassin is an open-source Apache Project that enables System Administrators to score emails to filter out Spam.  Your score will be out of 10 points, but more importantly, your results will tell you how to improve your score.

 

2. Copy the unique email address that Mail Tester provides

When you navigate to Mail Tester, they’ll generate a unique email address. Click on the Copy button next to the highlighted email address below. Don’t close your Mail Tester browser window. We’ll return to this window later.

Copy the test email address they provide

3. Send an email to the unique Mail Tester email address that you copied

Open an email client that has access to the domain that you want to send from. If you’re using Gmail to send the email, then you may need to configure a Gmail alias. Send the email from the email address that you’re going to send the email campaign from.

If you’re using SendGrid, then the test email send functionality will look like the screens below.

Paste your mail-test email address into the 'test email addresses' section

Click on 'Send Test'

4. Click on the “Then check your score button” on Mail Tester.

After you’ve sent the email to the unique Mail Tester email, navigate to the Mail Tester window that you left open and click on the “Then check your score button.”

Go back to mail-test and check your score

5. You’re good to go!

Mail Tester will generate a report using Spam Assassin. The report will have a score out of 10. If you drill into the details of the report, Mail Tester will tell you what you need to fix.  For example, do you have your DKIM, SPF, and DMARC DNS records configured correctly?

You're good to go!

If you find that your emails are still going to spam, stay tuned as we cover more topics related to email campaigns, sms marketing, and general small business tips.
Jacob Murphy

Jacob Murphy

Jake is CloudContactAI's Director of Content Creation. When he's not working, you can likely find him enjoying the great outdoors.

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